“Over to 14 where Andres Romero is putting for his 5th birdie in 6 holes…we’ll be right back after we show you the Cialis commercial for the 254th time. This time though the couple will be in the same bathtub”
“OK we’re back. Romero is on 17 now making double since we went to that last commercial break, so let’s go over to Sergio Garcia for his drive on 8. It’s a beauty right down the middle and we’ll show you where it ended up when we return right after this”
I’m not sure if between 9:00 and 2:30 I watched more golf or ads during ABCs coverage of The British Open today…it had to be close.
When will the TV Weenies get that serious golf fans are with you for the duration…take the lead from the Masters and tell us at the top of the hour who the sponsors are…not 100 times during the tournament…please!!!
And do the advertisers really think it’s helping them to run the same spot over and over and over? They have to realize that an average of three shots in between pods of commercials only irritate the audience and send a subconscious negative message.
I’m no expert but isn’t that the opposite desired affect?
You nailed it. No flow for the fan, and nothing good for the advertiser either. I found this telecast – this entire week’s worth of telecasts – jarring, discombobulated, unsettling.